The men’s swim brief first hit Sydney beaches during the summer of 60-61. It had not been the simply a first for Sydney, but daringly, it was the first time in the world men wore such a tiny cossie. The swimsuit sat on the hips rather than the waist. It also removed all fabric from the legs, together a narrow side of approximately 5cm. These were functional considerations, as the design brought about unrestricted movements in this particular. designer men’s swimwear
Peter Travis, who suitable for Speedo (an iconic Australian company) at the time, was asked to make a series of mens swimwear similar to a popular range of shorts in Hawaii islands. Ignoring their instructions, this individual came back with a swimsuit that he thought was far more appropriate, something uniquely Australian.
In the event the swim brief was first worn on Bondi Beach, there was clearly a merged reaction of shock and admiration. Several men were arrested and sent before a magistrate. The justice of the peace was not enthusiastic about seeking charges, and the recovery is history. During the controversy, sales of the new cossie went high, and the structure quickly became a classic cut, and was worn with satisfaction by many Australian men.
The men’s swim quick became an Aussie Icon for several reasons. The swimsuit was the “all Australian cossie”. At the time, the brief was unique to Australia, and it was worn as a matter of Foreign pride. It was a world first, as Foreign men had dared to go briefer than any before them! Once men experienced the exhilarating independence of movement through the water, these were reluctant to go back to loose, baggier swimsuits, with all the drag they created.
This new style of men’s swimwear also became an icon, because it was made by an iconic Australian company, and was also created in several locations in Quotes. The style later went around the world, with Speedo licensing the look to be made far away. Speedo was so successful, that its name became a generic term for the swim brief.
The great Australian men’s swimsuit was worn by several Foreign prime ministers. Among others, both Bob Hawke and Harold Hold were known to wear this well-known style of mens swim wear. It’s interesting to think whether Harold Holt may have been within a couple when he famously faded away from Cheviot Beach in 1967.