Various business owners will here hear the phrase ‘search engine optimisation’ (or SEO) from friends in the business community or even competition and may ponder over it as a route to increasing sales, but what is SEO? Alternatively, a business owner may have tried ‘SEO services’ in past times and found it either didn’t work as well as expected or was working, but not as effective – this article explains what SEO is, and why ‘new’ SEO is working better than ever. url
I have recently been doing work in search engine marketing and ranking website market, before it was even called SEO. Listed below are the changes in SEO considering that the start of the new millennium and what you should be looking for in the SEO services that your SEO Company offers or provides.
We all take a glance back at SEO as time passes and make clear what SEO is today and how far better to use it for our website.
SEO in 2k
Backside at the start of the Millennium the ‘big’ search engines like google that most people were using were Lycos and Excite. Naturally, again then a very small percentage of the UK population had access to the internet and those that did had a slow ‘dial-up’ system.
Websites were one or two pages with basic information so they can load quickly (within 20 seconds). SEO techniques in the past were to ‘hide’ as many keywords on a page as possible, and so the website was found for those searches without making the page look to spammy for visitors.
Found in 2002 Google launched something called ‘AdWords’ and it was predicted to be the death of SEO, as people could pay for prominence, on the now the number you website for starting internet searches.
In 2003, Bing purchased Inktomi, AltaVista and FAST, which was fundamentally the end of all the so-called ‘smaller’ search engines. Google did start to stamp down on ‘spam’ practices and websites. For the same time Yahoo realised that ‘AdWords’ are not going to kill off SEO and that in fact the ‘natural listings’ encouraged visitors back to their search results platform. Yahoo started to recognise ‘professional SEO’ experts and advertised good SEO rather than spamming SEO.
2004 noticed the first website ‘banned’ from the internet as Google took action against websites that were sending junk email them. In addition they took legal action resistant to the “SEO Company” responsible.
To rank a site in 2006 you only needed links back to your website and so buying links / link exchange was all the trend and most websites a new web page where they would list companies and links for their website (I am still astonished how many websites continue this practice).
Between 2005 and 2008 Google, now was the only real “player” in the search engine world, started taking action against poor connecting practices and companies and started tightening up on spam and buying backlinks. The ‘Noughties” ended with all “naughty” SEO techniques being practically stamped away, as Google concentrated on ranking websites depending on their content and it’s significance to the search being carried out.
SEO in 2010
Between 2010 and 2015 we started to see the search motors cherish ‘Social Media’ sites and soon the results were stuffed with Twitter ‘tweets’ in the results. (I can still start to see the face of one of my customers when searching Yahoo for his business, and the whole first web page of the search results were compiled of twitter posts of a Twitter dialogue that two members of staff had been having about how precisely terrible the company was! )