The Car Rental Industry

Industry Overview

The car local rental industry is a multi-billion dollar sector of the US economy. The US segment of the industry averages about $18. 5 billion in earnings a year. Today, there are approximately 1. 9 mil rental vehicles that service the US segment of industry. In addition, there are many rental firms besides the industry market leaders that subdivide the total revenue, namely Dollar Cash conscious, Budget and Vanguard. As opposed to other mature service sectors, the rental car industry is highly consolidated which naturally puts potential new comers at a cost-disadvantage since they face high input costs with reduced opportunity of economies of scale. Moreover, almost all of the profit is made by a few businesses including Enterprise, Hertz and Annonce. For the fiscal yr of 2004, Enterprise made $7. 4 billion in total revenue. Hertz showed up second position with about $5. 2 billion and Avis with $2. ninety-seven in revenue. Exotic Car Rental Toronto

Level of Incorporation

The rental car industry faces a completely different environment than it did five in years past. In respect to Business Travel Media, vehicles are being leased until they have built up 20, 000 to 31, 000 miles until they can be relegated to the car industry whereas the turn-around mileage was 12, 1000 to 15, 000 kilometers five years ago. Since of slow industry progress and narrow profit border, there is no upcoming threat to backward the use within the industry. In fact, among the list of industry players only Hertz is vertically included through Ford.

Scope of Competition

There are many factors that condition the competitive landscape of the car rental industry. Competition comes from two main sources throughout the cycle. Around the vacation consumer’s end of the spectrum, competition is fierce not only because the marketplace is saturated and well guarded by industry leader Enterprise, but competition operate at a cost disadvantage along with smaller market shares since Organization has established a network of dealers over 80 percent the leisure portion. On the corporate part, on the other side, competition is very strong at the airports since that segment is under tight supervision by Hertz. Because the industry went through a massive economical problem lately, it has improved the scale of competition within almost all of the businesses that survived. Competitively speaking, the rental car industry is a war-zone as most rental agencies including Organization, Hertz and Avis among the major players indulge in a battle of the fittest.


Above the past five years, most businesses have recently been working towards boosting their fleet sizes and increasing the amount of profitability. Enterprise at the moment the company with the major fleet in the US has added seventy five, 000 vehicles to the fleet since 2002 which help increase its quantity of facilities to 168 at the airports. Hertz, on the other hands, added 25, 000 vehicles and broadened its international occurrence in 150 areas instead of 140 in 2002. Additionally, Avis has increased its fleet from 210, 000 in 2002 to 220, 000 despite recent economical adversities. Over the years following the monetary downturn, although most companies throughout the industry were struggling, Enterprise among the industry leaders was growing steadily. For example, twelve-monthly sales reached $6. 3 in 2001, $6. 5 in 2002, $6. dokuz in 2003 and $7. 4 billion in 2005 which translated into a rise rate of several. 2 percent a 12 months for the past four years. Since 2002, the industry has started to regain its footing in the sector as overall sales grew from $17. 9 billion to $18. 2 billion in the year 2003. According to industry experts, the better days of the rental car industry have yet to come. Over the course of the next several years, the industry is expected to experience accelerated expansion valued at $20. fifth there’s 89 billion annually following 08 “which means a CAGR of 2. 7 % [increase] in the 2003-2008 period. inch

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