Show Art has been found in various forms since the core last century. “Spot Illustrators” were hired by print publications, ad companies, and etc . in the 1930’s, 1940’s and 1950’s and in the 1980’s to create quick, grayscale white looks to accompany advertisements, articles, forums, short stories and other literary works that needed a graphic aspect to help draw the reader in. roller burnishing tool
The first and most popular medium used to create show art was pen and ink. Pen and tattoo or “Line Art” sketches, were created just as the name implies, with a dip or “nib” pen and an inkwell filled with black tattoo. The Artist, let’s call him “Art Guy”, would dip his pen in the inkwell, tap the excess of ink on the rim of the jar and by using a steady hands, get started to draw his or her illustration. A high quality stock newspaper with a smooth end, which included sometimes vellum, was and still is the choice of most artists. Some artists preferred to draw their subject matter with a pen first to create a “template” in which to apply the ink on top of.
Once the illustration was complete, it was left to dried out on its own. To dry the ink more quickly, some artists used “Pounce” which is a fine powder sprinkled occassionaly above the wet illustration. Leap powder can be created by using a variety of materials including sand, soapstone, talcum powder and even finely floor salt. Pounce is also employed by calligraphers.
Once the illustration was dry, it was given to the Stat Camera operator and photographed in a darkroom to create film from the camera-ready artwork. Tinted or “half tone” grayscale white images could be created from the all-black art using various scrap pattern filters and then utilized in paper. Using this process, endless copies of the original artwork could be created, just like the electronic copy machines invented many decades later. The paper copies were then trimmed and “cut to size” in prep for the publication process and then “Art Guy” going to the production room to do his cool “layout” thing!
“Layouts” were created by combining text message and images in a pleasing manner and keeping the various objects to ruled paper. The guidelines helped the availability designer align the images both horizontally and vertically. Branded using blue ink, the principles could not be took pictures of, thereby rendering the guidelines invisible in the last printed publication. Adhering the text and images to the ruled paper was achieved by by using a variety of methods. Household glu were one common choice, but in the 1940’s bees wax became popular. Electronic wax machines were connected to an store and in order to warm up. Blocks of bees wax tart were inserted into a warming tank inside the machine and the warmth of the tank dissolved the wax into chemical. A mechanism on top of the machine allowed the user to give food to the paper clip artwork into one end “dry” and then retrieve the art from the other end “waxed”. The machine only waxed one aspect of the paper, allowing you fix the image onto design paper by using a burnishing tool and rubber material roller. Text was applied using the same process. The completed layout was then delivered to the darkroom where it was result with a camera and a film negative created. A short process later and the film negative became a plate “positive” ready for offset printing images.
As the publication industry progressed, Graphic Artists and Graphic artists were finding that it was much easier to reuse the preexisting images they had already result and prepped for the prior week’s publication. Therefore, rather than drawing the same illustrations over and over again, they reused the old Line Artwork… and voila! Production Cut Art was born and sadly “Art Guy” was out of your job!
Quickly, Publication House libraries became overflowing with hundreds of thousands of clipped images. In the next few decades, stockpiles of images commenced to overrun art departments everywhere. After that, thankfully in the early on 1980’s, personal computers and the “digital age” kept the industry. Now, by using a futuristic invention called a “scanner”, a printed cut image could be put on a scanning rack and converted to digital X’s and O’s and stored on a pc’s hard drive for easy reference! To somebody who isn’t familiar with the industry, this doesn’t audio like an exciting historical advancement, but speaking individually from both the dark room Camera Operator area and since a seasoned illustrator or “Art Guy” who cut the teeth in the advertising industry in the early 80’s, scanning devices were a gift idea from Goodness! Scanning images actually became a full time job a few companies, and pow! The same as that, “Art Guy” became “Scanner Person! ”
Soon everyone was using clip art and sadly Spot Illustrators and Freelance Artists (like myself), who previously enjoyed a huge niche market, became obsolete. Hundreds of newsletter houses and digital service companies jumped on the digital (and printed) show art bandwagons. With good luck, many of those laid-off spot illustrators that My spouse and i just referred to, found a new niche, provided they took the new computer medium under their wing. If you were willing to give up your pen and inkwell and trade them in for a personal computer, you possessed a good chance of saving your living. Otherwise, you went the way of the dinosaurs.