AJAX Navigation: Handling SEO, Deep Linking, Bookmarks and Search Engines

For several years, developing rich web applications or an interactive website and navigation involved the utilization of Flash. While it provided developers with the freedom essential for animating objects and send/receive data between the user & website, it hindered the capacity of search engine lions to navigate and index page content, in addition to obscuring relevant content for screen readers or other accessibility aids. magento 2 product filter extension

In recent times, the growing uses of XHTML and CSS combined with Javascript as well as its many frameworks have allowed web developers to implement stunning interactivity on websites and retain full content indexing ability, allowing a site to take advantage of organic and natural search results traffic a lot more effectively than previous Adobe flash implementations and the performance of which is now superior as well as allowing full use of text-mode tools and assists (screen readers, command-line http clients effective resizing as well as zooming for visually damaged or even mobile devices and smartphones) 

Ironically, these same technologies have become so flexible that a major issue is provided to web developers which frequently forces an all or nothing approach. Search machines can only read and index content that is given to it in the original http demand and page load as they do not perform most javascript functions. Because of this, many websites that screen page content dynamically via AJAX, especially those that implement intensive page routing via AJAX, are not indexed totally or effectively in search engines. This kind of has a sizable negative impact on SEO efforts and SERP performance, as large or comprehensive regions of a site cannot be found in any way, or perhaps are indexed good results. incorrect/broken links when followed.

A large number of web developers are sure to have faced this dilemma over recent times and have been required to forgo the features of comprehensive AJAX use and retain a regular URL page-based navigation to be able to avoid these drawbacks. Besides the indexing concern with AJAX, when utilizing AJAX for website navigation also, you loose a chance to ‘deep-link’ to a site page LINK and also the potential to go back/forward via a browser’s history.

To solve these issues and conquer the associated hurdles, there are a variety of steps that can and should be used to ensure a famous navigational experience for each and every customer and full back-compatibility for search engine crawlers and external backlinks and deep-linking.

Landing Pages / Deep Backlinks

Detection of ‘static’ Web addresses
Present fixed website content equivalent
Spin to website or application’s base LINK
Initialise the correct state using the appropriate ‘dynamic’ hashed WEB LINK fragment.
Back / Forwards History

All website routing is represented using internet browser hashes (# character). These are generally client-side only fragments of URLs and are not delivered to a site as part of page requests, and as such will not cause any page reloads to occur when altered. They are however trapped in a browser’s history to symbolize distinct content/locations and so may be used to trigger states in the web page or application.

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